A STORY OF GREATNESS
A Self-Made ManBuchanan’s is named after the late James Buchanan, a driven whisky entrepreneur who crafted a Scotch that redefined greatness. Instead of creating a Scotch to be revered, he created a uniquely smooth blend that could be shared and enjoyed by all. In fact, the original Buchanan’s bottle design was inspired by the selfless act of sharing water canteens between British soldiers during times of conflict.
Buchanan launched his whisky company in 1884 and quickly shared it with the world, traveling from Scotland to London to Latin America. Today, the bottle’s Red Lion crest proudly wears its origin, “Buchanan’s Scotland,” but continues to spread its smoothness around the globe from Bogota to Los Angeles to Mexico City. After all, greatness is meant to be shared by all.