Since 2016, Buchanan’s and global Colombian musician, J Balvin, have saluted the next generation of individuals redefining the meaning of success and greatness. From starring in the brand’s first Spanish-only commercial on a national broadcast during one of the most-watched games in baseball, to designing the brand’s first-ever limited-edition bottle, our partnership with Balvin has evolved throughout the years. We’ve toured around the U.S. in some of the biggest arenas and celebrated some of the greatest moments in culture by his side. Still, one thing remains the same: our commitment to celebrating individuals who influence culture across the globe and positively impact the people around them. Stay tuned to see more on how we mix things up with J Balvin in the next few months.